Digital business cards for consultants and advisory firms
A consultant is usually selling before anyone mentions a fee: in a pitch meeting, after a workshop, over coffee with someone who might refer them. The card handed over in those moments is the firm, and it is often the least considered thing in the room.
What usually happens
Every consultant is a slightly different firm
One card has the old logo, one carries a personal Gmail, one lists a title from two promotions ago. In a pitch room with three of you across the table, that is what the client notices.
One person, several practices
A consultant who does strategy work for boards and coaching for individuals needs two different first impressions, and a single printed card can only make one of them.
The follow-up depends on a card someone kept
After a talk or a workshop, the people who want to hear from you are the ones holding your card. You have no record of who they were until they write, and most of them never do.
What AtlasLinq does about it
The firm owns the brand, each consultant owns their name
On a team, every card is built from one company template with the fields that must not drift locked, such as the firm name and website. A promotion or a rebrand is an edit, not a print run.
A profile per service line
Keep separate profiles for separate practices, up to 3 on Pro, each with its own title, links and booking page, and share whichever fits the room.
A booking link where the phone number used to be
Put a link to book a first call on the card. Someone who books from your card on the day of the talk has turned interest into a meeting before the interest fades.
The room can leave its details
Put a QR code that opens your card on the last slide of a workshop, and the people who want a follow-up can leave their name and email on it. You get a list of who actually wanted to hear from you, instead of waiting for them to write.
The fair objection
Is a digital card not a little informal for a senior client?
Only if it looks informal. A card built from the firm template, with a name, a title and one booking link, reads as more considered than a paper card with three phone numbers. And for the client who prefers paper, nothing stops you carrying both.
Which plan this needs
For a firm, the template, locked fields, departments for each practice and the company directory are team capabilities. An independent consultant who mainly needs separate profiles per service line is well served on Pro.
Worth reading next
What to Put on a Digital Business Card (and What to Leave Off)
Adding a field is free, which is what goes wrong with most cards. A field-by-field guide to what earns its place, what to cut, and a four-second test for the result.
How to Add Your Digital Business Card to an Email Signature
A text link that always works, plus an optional QR code, added in Gmail, Outlook and Apple Mail. Including the mail app that will not take an image, and what to leave out.
How to Follow Up After a Networking Event (Timing and Templates)
What decays after an event is memory, not interest. The five minutes on the first evening that make every later message possible, and what a second message has to contain.
Other ways people use it
Try it on your own cards
Start on the free plan and move up when the thing you need is on a higher one.